Look beyond the obvious and see the potential. The teacher, Tom Farber, only started doing this because of the major financial crisis that the school system faces. His semester budget doesn’t even fully cover the cost of printing out the tests and exams. Without additional funding, the amount of testing will have to be reduced, lowering the quality of the education.

Of course that’s no excuse. No excuse to bombard students with powerfully crafted persuasions that will shape their future goals and desires. Wait a minute, isn’t that what schools wanted to inspire in the first place? I don’t mean aspiring to party in a limo every night, but to have other goals that will contribute positively to society.

Advertising is a tool used by rich people to get even richer. It works because the rich people wouldn’t waste their time and money doing something that doesn’t work. So let’s take that powerful system and use it to positively influence the next generation. Create an optimal level of Advertisement saturation in the school, while fine-filtering the Ads that are allowed to be placed. Advertisers such as respectable publishers, University programme recruitment, music instrument vendors, nutritional foods producers etc.

Students spend most of their off-school time exposed to irresponsible advertising, so let’s even the playing field by exposing a counter-message. While they’re at it, update the school system and create social media based learning through Twitter. What do you think about this? Am I totally out of my mind?